Interactive advertising and direct marketing firm L90 has expanded its
network by adding four new Web properties — Campus Pipeline, Scour, the Sega of America online community
at sega.com and SportsPage.com.
The company says it will add Scour and the Sega of America community to its
online entertainment offerings, and SportsPage.com will join the sports
network. Campus Pipeline although it doesn’t fit into any pre-existing
network will allow advertisers to reach the college audience.
The L90 network currently boasts around 100 publishers, and the company
says it serves more than a billion impressions a month. L90 filed for its
IPO in September and it expects to first offer stock to the public in late
January 2000.