Online advertising and direct marketing solutions firm L90 launched adMonitor 4.0, an enhanced version
of its proprietary ad tracking and serving technology.
adMonitor 4.0 is a Web-based solution featuring real-time reporting,
customizable delivery of reports, real-time campaign optimization and
inventory management, as well as online consumer profiling and targeting
capabilities.
The architecture supports customized tracking and targeting of sophisticated
Internet advertising tools and specialized advertising campaigns that go
beyond traditional banner advertising, while maintaining consumer targeting
and traditional serving capabilities, the company said.
adMonitor 4.0 lets clients adjust targeting criteria in real-time and view
the results immediately. In addition, its report engine will send customized
reports to multiple individuals at specified times.
Consumer targeting capabilities within adMonitor 4.0 can be broken into six
major categories: technology (operating system, ISP, browser type), business
(company revenue, size, Web site, Web page), geography (country, state, zip
code area code), behavioral (keyword search, user registration profile, time
of day, day of week), content (search keywords, phrases, page content,
categories) and demographics (IP address, specific domains, affinity
targeting, client defined profiles).
L90 also has developed ClickTrack, adMonitor’s transaction and purchase
tracking component. ClickTrack offers ROI tracking that extends beyond the
initial click-through, pooling data from the entire duration of a campaign.
If a consumer clicks through to a Web site, leaves and returns two weeks
later, adMonitor will track and deliver the results.
L90 designs, develops and implements “beyond the banner” advertising
campaigns featuring turn-key, customized, and syndicated sponsorships,
co-branded microsites, content integration and rich media.
