Online advertising solutions firm Latitude90 changed its name to L90 “in an effort to bring continuity to the
company’s brand identity.”
The new trade name maintains the original meaning and concept behind
Latitude90, literally translated to represent the northern and southernmost
regions of the earth, signifying the worldwide reach and global positioning
of the company, L90 said.
The name change provides consistency with preexisting L90 branded properties
including advertising platforms L90 Premium, L90 D.m., L90 Targeted and L90
R&E, as well as L90 adMonitor, a proprietary ad tracking and management
solution.