LinkExchange Launches “Revenue Avenue”

LinkExchange, which was acquired
by Microsoft last month, has launched an affiliate hub called Revenue Avenue designed to
allow
small businesses to generate more revenue and enhance site content.


Small businesses can join affiliate programs or start their own through
LinkExchange’s ClickTrade service.


Revenue Avenue is a resource for more than 1,000 online affiliate programs
bringing more than 30,000 Web site owners together with relevant merchants
for revenue-generating opportunities. As members of an affiliate program,
Web site owners can place links to other sites and be paid for generated
clicks, leads or sales, LinkExchange said.


In conjunction with the launch of Revenue Avenue, the MSNnetwork is kicking off a promotion for Web
site
owners to join the MSN affiliate program. Members of the program will be
paid
for generating traffic or driving paying customers to selected MSN sites.


Participating MSN sites include the Encarta multimedia encyclopedia, the
Expedia travel service, the CarPoint online automotive service, MSN Gaming
Zone, the Sidewalk online guide, the HomeAdvisor online real estate
service,
the MoneyCentral personal finance online service and the Slate online
magazine.


“Revenue Avenue builds on our strategy to help our small-business members
start earning revenue from and drive traffic to their sites,” said Mark
Bozzini, CEO of LinkExchange. “This service makes it easy for members to
join
programs and take advantage of special offers by best-of-breed sites, like
MSN, which can increase their revenue potential quickly.”


LinkExchange, which began as a banner network, now offers a variety of
services to small site operators, including the original banner exchange,
Express Store ad campaigns starting as low as $50, the Submit It! Search
engine submission service, an e-mail list service and Merchant Planet,
which
allows small businesses to create an online store and
accept credit cards to sell merchandise online.

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