Lot21 Begins Campaign for Hooked on Phonics

San Francisco-based Lot21 Interactive launched an online
advertising campaign to emphasize Gateway Learning Corp.’s all-new “Hooked on
Phonics — Learn to Read” program.

The campaign, consisting of media-specific and creative approaches,
emphasizes the e-commerce capabilities of Hooked on Phonics’ recently
launched Web site. Billings were not disclosed.

Hooked on Phonics — Learn to Read program is a phonics-based instruction
program that is used with children’s books and stories.

“We are looking forward to helping Gateway in their mission to provide
families with tools that measurably improve their children’s learning
growth,” said Kate Everett-Thorp, president and CEO of Lot21. “By placing ads
in several key online media entities, Hooked on Phonics will receive critical
exposure to targeted audiences.”

Among Lot21’s clients are the newly merged BankAmerica, Onsale, iOwn, Seagate
and Looksmart.

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