The promotion features a lottery-style game where consumers try to match
their Lucky Numbers to the daily Lycos Lucky Numbers. Prizes include a trip
anywhere in the world and shopping sprees, among other things.
MYLYCOS home page, consumers can play up to four times per day and at night
log back in to see the Lycos Lucky Number of the Day.
The promotion started with support from full page color ads in USA Today.
Spending on the promotion was not disclosed.
Cohen-Friedberg Associates specialize in all aspects of online and
traditional instant win games, sweepstakes, tie-in promotions and cross
promotions. Recent clients have included: Ryder Truck, Pepsi One, Dunkin
Donuts and Gorton’s.