Roberto Manzano, the principal and creative marketing director of ManzanoGroup
in Miami, said the boutique agency plans to launch i-Latina, an interactive
Spanish/Portuguese marketing and advertising agency.
Manzano said the agency will be focused on creative marketing,
advertising and e-business solutions for the U.S. Hispanic, Latin America and
Spain markets and plans to create online properties such as portals, e-
commerce sites, community sites, media sites, celebrity sites, sports sites
(mainly soccer) and promotions.
The four-year-old agency said it has had as clients Budweiser, McDonald’s,
recently AutoNation USA, Vision Magazine, RC Cola, Antena 3 TV from Spain, CBS
Telenoticias and newspaper group GDA Grupo de Diarios America.
The agency said its Web site would be active by April.