The new service allows small business advertisers to deliver targeted banners
in two sections of the MapQuest.com Web site: 1) Travel Guide, which supplies
information on hotels, dining, city information and weather, and 2) Point of
Interest, which supplies information on local attractions, banks and ATMs,
dining, education, lodging, recreation, transportation and personal
In addition, the advertiser will be able to use the Ad-O-Matic, an easy to
use, fully automated banner creator. The technology enables businesses to
create professional Web banners directly from their own browser. MapQuest.com
will offer a free, self-service demonstration of the Ad-O-Matic on its site
and give away one week’s use with the purchase of an ad campaign.
MapQuest.com said the partnership will allow it to increase advertising
revenues from the relatively untapped market of small business advertisers.
Financial arrangements were not disclosed.
“Through our partnership with AdAce we can now extend our extensive local and
regional advertising capabilities to the small-business market,” said Mike
Mulligan, chairman and CEO of Mapquest.com.
AdAce offers an automated system for small businesses that includes an
integrated online banner creator, banner storage, campaign reporting, and
various targeting options both online and off.