MasterCard and Enter Marketing Alliance

MasterCard International
signed a marketing alliance with, an online discount travel

The alliance is aimed at increasing the number of online discount travel
shoppers at the site and providing consumers with special
offers, discount packages and upgrades.
The alliance makes MasterCard the preferred payment system and an
marketing partner with, and will provide MasterCard
with exclusive travel and entertainment offers, special promotions and
discounts. Financial arrangements were not disclosed.

The program will also feature a link on the Web site to the
MasterCard Web site that allows shoppers to access information on travel
benefits, products and services, and MasterCard’s ATM locator service.

MasterCard’s preferred status will appear on’s homepage as
as a number of additional proprietary Web pages that assist
consumers in finding the best airfares and hotel and car rental deals.
Web pages include Lowest Airfares, Car Wiz and Hotel Wiz.

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