Toronto-based Media Synergy, a
developer of e-mail
marketing solutions, launched its Agency Advantage Program for interactive
The new program “brings value-added tools and services to members” and is part
of an overall strategic direction to enhance services to interactive ad
agencies, the company said.
The program will be introduced to interactive agencies at a week-long seminar
series held in New York City beginning on Feb. 22, with one free e-mail
campaign deployment for every agency participating.
Media Synergy’s e-mail marketing solution enables interactive agencies to
offer clients both creativity and interactivity in e-mail marketing campaigns.
Media Synergy’s Rich Media e-mail–containing sound, animation, graphics and
video–allows marketers to create and deploy multimedia e-mail campaigns.
Rich Media e-mail is a key component of Media Synergy’s Flo Network, an online
marketing tool that provides marketing professionals with the capability to
create, deliver, personalize, track and report click-through and buy-rates for
“We’ve designed the Agency Advantage Program expressly to meet the
increasingly sophisticated needs of interactive agencies,” said David Jones,
vice president of marketing at Media Synergy. “Interactive agencies have both
the requirement for this capability and the creative genius to make the most
of the medium. The program provides support to agencies across the
board–from technology and administrative issues to strategic and marketing
The program includes a worldwide license to resell Flo Network, a Style Guide
with tips and tricks for creating effective rich media, an account manager and
dedicated technical support during the creative and evaluation stages of the
program, and authorized use of the Media Synergy and Flo Network trademarks.
Agency Advantage members will also receive free use of Media Synergy’s list
hygiene services, which enable them to “clean up” clients’ e-mail lists prior
to mailing, thus increasing the campaigns’ effectiveness. In addition, Agency
Advantage Program participants will receive a 25 percent commission on all
booked by clients through the Flo Network.
Information on the introductory seminars is available here.