Real Media and InfiNet reached an agreement for InfiNet to
manage server technology for Real Media’s ad network, which offers advertisers
space on more than 550 locally branded media Web sites, mostly newspaper
operations.
Real Media said it faced a decision about continuing to operate its own
servers as it planned for growth. The company produces the ad management
software product Open AdStream (OAS) as well as operating the ad network. But
running a production shop was not its strategic focus.
“InfiNet is the natural choice for a number of reasons,” said Dave Morgan,
Real Media president. “Foremost is InfiNet’s unique knowledge and expertise in
serving online newspapers and local Web sites. We’ve been impressed by the
company’s support of OAS, which a number of InfiNet customers use. And we know
that InfiNet has the resources, skills and personnel to keep pace with our
growth.”
InfiNet provides online publishing solutions for newspapers and a range of ISP
services. A joint new media venture by Gannett, Knight Ridder and Landmark
Communications, InfiNet provides Internet access behind partners’ and
affiliates’ brands, Web site hosting, a variety of revenue- generating
products, including a full line of Classifieds Suite products, ad- management
tools, chat applications, and 24-hour technical support.