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Brian Morrissey

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Is Microsoft’s Palladium a Trojan Horse?

When a Microsoft Corp. manager talks about the...

IBM Plans Linux Ad Push

IBM is continuing its push to align itself...

eBay Invokes Trademark on Google Keywords

Internet auction giant eBay confirmed its lawyers asked...

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Missouri Files First Spam Suits

Missouri's attorney general announced on Thursday the first lawsuits under that state's new anti-spam law. The suits, filed in St. Louis City Circuit Court, stem from the anti-spam law Missouri enacted in late August. The...

AIM Releases Long-Awaited E-Mail Best Practices

After months of delays and rancor, the Direct Marketing Association (DMA)'s Association for Interactive Marketing (AIM) on Thursday released recommended best practices for the delivery of e-mail marketing messages. The eight-page document posted on...

Google Rolls Out Keyword Conversion Tool

Google on Thursday introduced a new tool to allow its 150,000 keyword advertisers to track conversions from the clicks they receive on their Google ads. The new conversion-tracking tool is free to advertisers, allowing them...

Search and Ads Drive Blockbuster Yahoo! Earnings

Yahoo! reported big demand for its branded advertising, combined with continued strong growth in paid search, helped it achieve healthy profits in the third quarter. Marketing services, which encompass both search and regular online...

SportsLine.com, AOL Alter Deal

SportsLine.com renegotiated its marketing partnership with AOL, which dated back to the dot-com boom days, getting a refund of shares and cash, the company said Wednesday. The two companies will continue to work together,...

AOL Buffs Up Search With Help From Google

AOL announced on Tuesday new search capabilities thanks to an expanded relationship with Google, as it seeks to match search moves by Yahoo! and MSN. The two companies extended their multiyear search deal for...

MSN Drops LookSmart

LookSmart said on Monday it is losing its critical distribution deal with MSN, cutting out the source of more than two thirds of its revenues and casting its future into uncertainty. The paid inclusion...

NetCreations Creates Survey Arm

E-mail list provider NetCreations announced on Monday the launch of a new arm devoted to market research, as the company deals with potential fallout from California's new anti-spam bill. The new unit, SurveyDirect, will use...

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