Media Synergy, a provider of multimedia
messaging solutions, is launching @loha @ctiveMail, calling it “a complete
direct online marketing solution” for large-scale targeted campaigns.
The company said @loha @ctiveMail allows businesses to create and execute
large-scale targeted e-mail campaigns, then identify and track recipients,
using the three key features found in all of its @ctive Email products:
multimedia content creation, delivery and playback engine technology, and
specialized tracking and reporting.
@ctiveMail is part of Media Synergy’s new direct online marketing solutions
series, which also includes @ctiveLeads, an e-mail lead generation solution.
@ctiveMail begins by transforming animation, sound, graphics and music into a
multimedia message called an @ctive Email.
“[The product] uses automated e-mail management and delivery features to send personalized
messages, based on user information profiles stored in the database,” said Linda Hazzan, vice president of
marketing at Media-Synergy. “@ctiveMail also deploys specialized tracking features and real-time Web-based reporting for immediate feedback on campaign results.”
Anyone with e-mail that accepts attachments, can receive and play @ctive Email
messages. @ctiveMail customizes each message–changing text, graphics,
animation or sound–according to the recipient’s user profile in any ODBC-
“In customer campaigns, @ctiveMail achieved an amazing 10 to 20 percent click-
through rate, compared to the more common 2 percent achieved through
traditional direct marketing and banner ads,” Hazzan said.
Pricing for the @ctiveMail server product begins at $50,000 and is tiered,
according to the number of e-mails sent per year. The company also offers
@ctiveMail solutions on a campaign outsource basis. Clients such as CBS
SportsLine and National Geographic have been conducting @ctive Email campaigns
through Media Synergy’s @ctive Email Services Group. An average campaign runs
approximately $15,000, Hazzan said.