New York City-based MediaVest Worldwide Inc., one of the world’s largest
media management companies, signed a seven-year, full-service contract with Nielsen Media Research.
MediaVest is a unit of The MacManus Group, which includes D’Arcy, Masius,
Benton & Bowles, N.W Ayer and Medicus. Financial details of the contract were
not disclosed.
The agreement covers a range of media information services, including
broadcast, cable and syndication. The contract also provides MediaVest with
access to person-by-person data (respondent-level data) across the entire
National People Meter sample, involving more than 5,000 households.
The contract also supports both current and future methodologies that Nielsen
Media Research will use to measure television audiences as digitalization
increases. A new electronic metering system, called the Active/Passive Meter,
is being tested in 500 installed households in the Northeast U.S.
Some of MediaVest’s major clients include Procter & Gamble, Mars Inc., Burger
King, GM Cadillac and Pillsbury.
Nielsen Media Research provides audience estimates for all national program
sources, including broadcast networks, cable networks, Spanish language
television and national syndicators. Local ratings services estimate
audiences for each of the 210 television markets in the U.S. Nielsen Media
Research provides competitive advertising intelligence information through
Nielsen Monitor-Plus, and Internet usage and advertising information through
Nielsen//NetRatings.