Carpinteria, CA-based MetaCreations
Corp. said it plans to
deliver “dynamic new software for Web design professionals who want to create
animated, broadcast-quality Web advertising banners.”
The product, called Headline Studio, will
contain all the tools needed to quickly create animated GIF banner ads for the
Web that can be viewed on any browser at multiple bandwidths, the company
said.
Headline Studio is planned for the Windows and Macintosh platforms via
e-commerce and electronic distribution later this month and will be on retail
shelves in March, the company said.
“The dramatic increase in commerce on the Internet has significantly raised
the bar for the development of compelling Web advertising,” said John
Dearborn, senior vice president of marketing at MetaCreations. “Headline
Studio specifically addresses this need, providing designers with TV-like
effects and animation to help differentiate their advertisements while
capturing customer attention and minimizing bandwidth requirements.”
Headline Studio 1.0 features video effects such as walk-ins, dissolves and
fades for images and text (either lines, words or individual letters) as well
as
customizable, Web-safe color palettes, unlimited undo, and the ability to
determine GIF
animation size and frame rate after the animation has been designed.
The MSRP retail price is expected to be is expected to be $249 with an average
selling price of $199, the company said.
