Modacad Names eyescream interactive as Online AOR

Los Angeles-based Modacad Inc., a provider of 3-D technology
for online commerce, named eyescream interactive as its online
advertising agency of record.

The companies will work closely on the launch of Modacad’s newest Web
venture, styleclick.com, an e-commerce site
designed specifically for women brings more than 100 fashion vendors together
under one roof, allowing visitors to make side-by-side comparisons. Billings
were not disclosed.

eyescream interactive, founded by President Mark Grimes, became an online
agency in 1995 after eight years as a traditional marketing company. Clients
include Consumer Reports, SimpleNet, Intuit and GoTo.com. We’ve always liked
one of eyescream’s in-your-face descriptions of itself: “Hunter S. Thompson
meets J. Walter Thompson.”

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