Modem Media.Poppe Tyson Posts 4Q Loss

Modem Media.Poppe Tyson Inc.
posted a net loss for the fourth quarter ending last Dec. 31 of $1.1 million,
or $0.14 per diluted share, compared to a net loss of $1.3 million, or $0.16
per diluted share, in the fourth quarter of 1997, on a pro forma basis.

The Westport, CT-based company said that on a pro forma basis, revenues for
the fourth quarter were $12.1 million, up from $8.6 million in the fourth
quarter of 1997.

On a pro forma basis, revenues for the fiscal year ended Dec. 31 grew to $42.5
million compared to revenues of $29.4 million for 1997. The net loss for
the year was
$3.1 million, or $0.38 per diluted share, compared to a net loss of $3.9
million, or $0.48 per diluted share in 1997, on a pro forma basis.

The pro forma results reflect the acquisition of the strategic interactive
marketing operations of Poppe Tyson Inc. and the sale of certain non-strategic
interactive marketing operations to True North Communications Inc., as if each
had occurred on Jan. 1, 1997.

Modem Media.Poppe Tyson provides marketing strategy, consulting, technology,
creative and media services.