Using the AdAce system, members of the MP3.com Web site, can create banners,
upload existing ones, store them, buy ads, check on campaign reports, and be
“Content owners are constantly turning to us for ways to actively promote
their music in a cost-efficient manner,” said Michael Robertson, chairman
and chief executive officer at MP3.com.
“And while we have never been a content promoter, we understand the
significance of making promotional and marketing technologies available, so
that content owners have the opportunity to make more money. By following a
few simple steps, state-of-the-art promotional and marketing tools can be
affordably and effectively used by content owners who want to maximize their
exposure-and their revenue.”
The idea behind AdAce is enabling Web site publishers to sell ads to small
businesses that would otherwise be too small to attract the publishers’
attention. AdAce allows these folks to buy through a Web interface, freeing
up the publishers’ resources.