Lands as Partner

Loyalty and direct marketing player this week partnered with to build a co-branded rewards
program, which lets members earn points by using the network.

The alliance, the financial details of which were not disclosed, is aimed
at building membership, site traffic and time spent within the

Users will be rewarded for subscribing to newsletters, creating homepages,
joining affiliate marketing programs and establishing e-mail accounts.

They’ll also earn points for reading e-mail marketing messages from points can be exchanged for merchandise at
retailers that partner with the company. hopes that, by integrating the loyalty features into
the sites, people will spend more time on the network.

“Our users are already committed to repeat usage of their favorite sites in
our vast network,” said Scott Kurnit, chairman and chief executive officer of

“Points will assist us in refining the movement of traffic around the
network to where we can provide new value for customers and to also drive
those customers to the places that provide high monetization and viral

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