Interstitial ad technology company Net-mercial.com delivered its flagship
product, Audio/Video Net-mercials.
Audio/Video Net-mercials are fast-loading transitional online advertising
solutions that allow consumer interactivity with ads without the need for
plug-ins, the company said.
Occupying the interstitial and intrastitial spaces that occur as a Web page
loads, Audio/Video Net-mercials use streaming technology that allows ads to
be viewed as videos. Each Audio/Video Net-mercial is remotely served and can
be used by advertisers to target a specific demographic audience.
Audio/Video Net-mercials are an addition to Net-mercial.com’s existing online
advertising products, and are displayed inside a window with a black TV-like
frame that draws a user’s eye to the ad.
A discreet timer informs users that
the ad is temporary and will expire after a certain number of seconds or when
the Web site loads.
A consumer can choose, through a series of button bars on
the frame to play, pause, request more information, print or exit the
“Audio/Video Net-mercials provide a new revenue source for advertisers
interfering with the aesthetics of a Web site,” said Net-mercial.com’s CEO,
Complementing Audio/Video Net-mercials, Net-mercial.com offers three other
types of interstitials, including static, animated and animated with audio.