NetGravity said it signed more than 15 new customers for AdCenter, the company’s outsourced service solution launched less than three months ago.
In addition, more than a dozen major customers have selected NetGravity’s
AdServer software solution, the company said. All the new customers will
benefit from NetGravity’s upcoming Global Profile Service, which will provide
both AdCenter and AdServer users with advanced consumer profile analysis and
targeting capabilities with help from MatchLogic and Aptex.
Among the new customers for AdCenter is Adnet Marketing Inc., one of the
larger interactive advertising networks in the country.
“We are pleased with the performance, reliability and precise targeting that AdCenter brings to our
clients and we look forward to using the Global Profiling Service to introduce further benefits to our online
campaigns,” said Eric Place, vice president of AdNet Marketing.
Another new customer is CareerPath.com. “In looking at all the solutions on the market, we chose the one that offered a low-cost, high performance ad
serving solution. . . we have found AdCenter is the perfect fit,” said Stephen Ste. Marie, CEO of
CareerPath.com.