San Mateo, CA-based NetGravity entered a strategic
partnership with Nielsen//NetRatings that will
allow it to provide joint customers with access to the latter’s site and
demographic data as part of its AdCenter for Agencies service.
Announced in January and scheduled to be released in June of 1999, AdCenter
for Agencies automates and manages the process of online advertising,
including media planning and buying, trafficking, ad targeting and delivery,
and detailed campaign performance analysis.
Nielsen//NetRatings data can either be used alone or in combination with
agencies’ campaign performance data already stored by NetGravity through the
service for even more refined targeting, the companies said. Financial
arrangements were not disclosed.
“Nielsen//NetRatings data strengthens our AdCenter for Agencies service, and will provide agencies with additional data to determine
which sites best reach their
target markets or would be most cost-effective,” said Rick Jackson, vice president of marketing and business development for
The Nielsen//NetRatings panel more than 15,000 users in randomly selected
U.S. households. The panel is designed, recruited and managed by Nielsen Media Research. Projections
are based on a regular enumeration of the U.S. Internet population.