Sabela Media signed a deal with health and
fitness network Netpulse Communications Inc. to serve,
track and analyze advertising campaigns
Sabela’s technology will become an integral part of Netpulse’s offerings for
Financial arrangements were not disclosed.
“We were looking for a one-source provider that could maximize our ad
campaign delivery and reporting capabilities,” said Thomas Proulx, Netpulse
president and chief executive officer.
“Sabela was clearly the best option for providing the
precision targeting, campaign analysis and reliability we needed to give our
sponsors the measurable results they expect.”
Netpulse retrofits cardiovascular exercise equipment in fitness centers with
a flat panel touch-screen monitor featuring broadband Internet access with
e-mail, personal TV, music and e-commerce opportunities.
Before working out, exercisers enter demographic information such as, age, gender and weight.
Sabela matches exercisers with the appropriate ads based on this data as well
as geographical location.
“Netpulse is an ideal example of how Sabela technology can be used to
optimize advertising campaigns for any digital-based medium,” said James
Green, chief executive officer of Sabela Media.
The Netpulse solution combines online, rich media marketing with traditional
point-of-sale, affinity and sampling programs. Netpulse has sold into over
400 fitness centers nationwide, and advertisers include Proctor & Gamble,
American Express, GM, Toyota, Merck and iVillage.
Sabela Media is an independent, ad serving, tracking and analysis company
based on an “advertiser-centric” model, offering real-time ROI analysis and