Tier One Internet backbone provider Netrail hired Atlanta-based ADNet International to produce a variety
of marketing materials for the launch of its new ad campaign. Billings were
not disclosed.
Netrail was founded in 1994 in Washington, DC After moving to Atlanta in 1996,
the company built NAPSouth, a Network Access Point that eliminates much of the
backhauling of Internet traffic from the Southeast to other areas of the
country. The company is expanding nationally into 40 new cities.
“Our Web site is the focal point for our prospects and customers–to allow
them to acquire information and understand how we can provide solutions for
them,” said
Netrail CEO Tom Body. “Therefore, it was imperative for us to select an
advertising agency with an in-depth understanding of our market and an
Internet marketing track record. We selected ADNet International to handle
both our online and off line advertising, creative, and consulting needs.”
ADNet will produce print, radio and online advertising, sales support and
collateral materials, and newsletters for Netrail, and will further develop
the company’s Web site, which it had an initial hand in developing.
“Online testing helps to define
the creative for our direct marketing plans,” said Patrick Anderson, CEO of
ADNet Agency. “The tested concepts are then
rolled out in a national advertising campaign. Our goal is to increase
business-to-business sales by building interactivity and information delivery
into Netrail’s corporate Web site.”
Separately, Netrail said it is supplying the media server that enables Yahoo!
to run ActiveBanner ads without tying up its own network.
Yahoo! recently approved the use of the ActiveBanner ads from ADNet
International, which serve up audio when a viewer clicks on the ad. After
activating the
RealAudio player, the audio will stream from Netrail’s media server.
