New York City-based NetStakes, an interactive promotions company, said it
changed its corporate name to Webstakes to achieve maximum leverage for its Webstakes brand.
Founded in 1996, the Silicon Alley-based company provides Internet promotions
and sponsorships to assist advertisers, merchants, and Web publishers in
increasing site traffic, online sales, and customer retention.
Webstakes claims more than one million registered members on its Webstakes.com
site.
“Webstakes is one of the best known brands on the Web,” said Steven Krein,
president and co-founder of Webstakes. “With the phenomenal growth of the
Webstakes community and the success of our Webstakes customized promotions and
services, it is logical to leverage the brand we’ve built.”
“The name change ensures that one Webstakes brand will be associated with
the company, the community and the promotional services our clients have
come to rely on.”
Webstakes.com guarantees delivery of category-specific, demographically
targeted audiences to sponsors’ Web sites. Members of Webstakes.com are
eligible to win prizes selected from various interested-oriented channels
after providing detailed demographic information during the initial
registration.
The company’s proprietary Webstakes technology permits members to use their
e-mail address to enter the giveaways on a daily basis without the need to
resubmit registration information.
Channels include Music, Leisure, Entertainment, Technology, Sports, Campus,
Family, Travel, and Business. Current sponsors include the Rolling Stone
Network,
Student Advantage, The Globe, Match.com, and Virtual Vegas.
The Webstakes Custom Promotions Division creates and manages online marketing
programs such as Netscape Netcenter’s “Choose Netscape ” sweepstakes.
Along with the new name, the company will sport a new logo and promotional
materials created by Digital Pulp, its agency of record.