Community site Nettaxi Inc. named Cybereps Inc. as its exclusive advertising agency, and signed a deal for co-branding and content enhancement with InfoSpace.
While the agreement makes Cybereps the exclusive advertising sales
representative for Nettaxi, the terms of the deal enable
Nettaxi to continue its arrangements with other firms that specialize in
bundling various Web properties based on category.
Cybereps will put a dedicated sales representative on the Nettaxi account (60
million impressions a month are claimed) to create customized advertising and
marketing campaigns that are designed not only to increase advertising
revenue, but also to create a branded image.
The arrangement with InfoSpace enables Nettaxi to provide its members
additional content in the community areas of their choice, including sports
scores, late-breaking news, weather, concerts, public record searches, phone
and address searches, classified ads and daily horoscopes. Financial
arrangements were not disclosed.
“The affiliation with InfoSpace broadens the content we offer,
thus helping to keep citizens at Nettaxi’s site,” said Robert Rositano, Jr.,
Nettaxi’s CEO. “By co-branding InfoSpace’s content, Nettaxi will receive 50 percent
of the ad inventory. As for Cybereps, they have the background and experience
to help us increase our advertising revenues by taking advantage of premium
opportunities where advertisers wish to target their ads to interest-specific
audiences within our communities.”
Through its Web site and its connected CD-ROM product, “Internet The City,”
Nettaxi provides free e-mail and personal homepages to community members as well as
Web hosting services. Nettaxi uses the eCHARGE transaction system for its e-commerce offerings, allowing consumers to be charged for their online
purchases on their monthly telephone bill in lieu of using credit cards.