Jason O’Grady, publisher of both the Macintosh PowerBook PowerPage site and
NoBeige, said the new site would provide constant updates on iMac hardware,
software and accessories, as well as highlight the emerging subculture of iMac
users who support the “anti-beige” mentality. The iMac sports a futuristic
blue-and-white translucent shell.
The launch coincides with the first shipments of the hardware. Among NoBeige’s
features will be an automated iMac availability tracker, the NoBeige mailing
list, a chat room, message boards, and updated links.
The MacAddict Network, operated by Imagine Media Inc., will have exclusive
advertising sales rights on NoBeige.