New Report Makes a Case for Interstitial Advertising released the second
edition of its Interstitial Advertising Report, calling it an “in-depth look
at controversial, yet highly effective interstitial and pop-up

The study, compiled by e-business analyst Keith Pieper, provides clear
reasons to test interstitials and identifies success factors for optimizing
the user experience, the company said.

The report includes a general overview that defines the various types of
interstitials and the components of each, as well as the strengths and drawbacks of this
new ad type; a primer that shows prospective advertisers what to look for when
choosing an interstitial provider, what pricing to expect and potential
payback; and guidelines for publishers.

The full report is being marketed for $690.

Digitrends provides strategic information for interactive marketers through a
line of print and electronic publications, and live industry events.

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