Digitrends.net released the second
edition of its Interstitial Advertising Report, calling it an “in-depth look
at controversial, yet highly effective interstitial and pop-up
The study, compiled by e-business analyst Keith Pieper, provides clear
reasons to test interstitials and identifies success factors for optimizing
the user experience, the company said.
The report includes a general overview that defines the various types of
interstitials and the components of each, as well as the strengths and drawbacks of this
new ad type; a primer that shows prospective advertisers what to look for when
choosing an interstitial provider, what pricing to expect and potential
payback; and guidelines for publishers.
The full report is being marketed for $690.
Digitrends provides strategic information for interactive marketers through a
line of print and electronic publications, and live industry events.