NFO Worldwide Launches Automated Online Research Affiliate

Supported by the profile-driven targeting services of Engage Technologies, and backed by NFO Worldwide, InsightExpress went live with a
fully automated online market research service.

Now, in hours instead of weeks or even months, anyone from a marketing
manager at a
Fortune 500 company to an Internet entrepreneur in his garage can take the
pulse of the marketplace, NFO said.

InsightExpress provides consumer-focused managers with real-time access to
targeted consumer groups and to existing customers via their own lists.

Services allow decision-makers to test new ideas, gauge customer
satisfaction, survey employees, test advertising and gather insight into the
needs, attitudes and behavior of consumers.

“Our intuitive Web site enables users to create professional quality surveys
and select respondents from a rich and growing list of targeted demographic
groups,” said Charles B. Hamlin, president and COO of InsightExpress.

InsightExpress enables users to create professional quality surveys in
minutes using survey and question templates. Respondents can be selected from
a large and increasing number of demographic groups defined by gender, age,
major metropolitan area, and
numerous other special interest areas.

Real-time, tabulated and graphically displayed results can be delivered via
the Web or downloaded to the desktop.


To support the launch, InsightExpress began a multi-million dollar
“InsightExpress: Instant credibility for your ideas” national marketing
campaign. Produced by Mullen, the campaign includes print ads,
radio, direct mail, PR and interactive. Spending was not disclosed.

Parent company NFO Worldwide says it is the largest custom marketing research
firm in North America and ranks among the top three research organizations in
the world.

Engage will serve as InsightExpress’ strategic partner by providing access to
more than 35 million anonymous consumer profiles found within the Engage
Knowledge database.

Using Engage’s profile database and unmatched ad serving
capability, InsightExpress will be able to recruit online survey respondents
through highly targeted online ads.

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