OgilvyOne Worldwide in New York
launched the IBM Virtual Pass & Play Game on the NFL official Super Bowl Web site built
and hosted by IBM.
The Shockwave game is designed to give players an over-the-shoulder
quarterback perspective and a choice of three different strategic plays,
passing capabilities, and a view of incompletions, interceptions, and
touchdowns. A perfect score is 21; one touchdown per play.
IBM Be a Super Bowl Quarterback banner ads were also designed by OgilvyOne to
drive Super Bowl fans to the site. Billings were not disclosed.
