OgilvyOne Worldwide formed a strategic
alliance with Digital Archaeology, a privately held
software company that provides Web-based analytic applications and tools to
access customer data and identify behavior.
Digital Archaeology’s apps cover multiple customer touch points, including
e-commerce and traditional bricks and mortar channels.
OgilvyOne Worldwide said it would utilize Digital Archaeology products to
integrate e-commerce and bricks and mortar data in a fraction of the time
normally associated with such a task.
Financial arrangements between the companies
were not disclosed.
“Digital Archaeology will provide the software solutions for our Web and
customer-centric analytics, by linking e-commerce and other Web-site related
data to the customer information we retrieve from our bricks and mortar
sources,” said Carla Hendra, president of OgilvyOne in New York.
“Our clients
will receive a more complete view of their customers’ behavior and an
opportunity to enhance their business performance.”
Digital Archaeology has developed X-Set, a patent-pending technology that
simplifies the process of bringing together data across all customer touch
points to facilitate customer-centric analysis. The company refers to this capability as Flexible
Knowledge Manufacturing.
