The change of name has been supported by an elaborate Web site, entitled
the rationale behind the name change.
ScottishTelecom, or rather Thus, says that it aims to become one of the
UK’s leading data and Internet solutions providers. All the research it
conducted prior to the name change suggested that re-branding was
essential if the company were to become competitive with other,
more established brands.
“These are exciting times for our company,” said managing
director Bill Allan.
“We now offer a broader range of announced services on a pan-UK basis.
The change of name will help drive the business forward and
mark a new momentum in the company’s development.”
ScottishTelecom’s re-branding will affect all of its services
over the coming months — except for Demon Internet, which is
already one of the strongest Internet brands in the UK.
Thus will begin a national network roll-out this month. It
will offer next-generation integrated Internet, e-commerce
and data solutions to the whole of the UK — not just Scotland —
and will focus initially on business customer needs.
Last month, the company’s parent, Scottish Power, announced
its intention to float a minority share of Scottish Telecom
on the London Stock Exchange before the end of the year.