Quantum Leap in Chicago was awarded
the Gold Pencil in the Banner Link category for a breaking news banner
developed for MSNBC. Quantum Leap developed this Java-based dynamic news
delivery system based on proprietary software. These banners allow MSNBC
editorial staff to update headlines instantly as often as they wish.
Nicholson’s awards were for a series of interactive banner advertisements the
agency developed for IBM’s Internet Solutions campaign and for Nicholson’s own
1997 interactive holiday card.
Judging criteria for One Show Interactive included concept–creativity of
the idea behind the work and the innovative application of technology toward
its end; graphic design–all aspects of visual presentation, such as color,
type design and page layout; and information architecture–ease of
navigation and the degree to which the structure effectively achieved its purpose.
The One Club for Art & Copy, based in New York, was founded in 1975 and is a not-for-profit organization designed to maintain the highest standards of creativity in advertising. Its 900 members include many of advertising’s most respected art directors and copywriters, as well as students of advertising.
The One Club sponsors lectures, seminars, exhibitions and scholarships, and publishes one, a quarterly magazine for the creative community.