SmartServ Online Inc., a provider of
customized online information services via multiple electronic devices,
announced the formal start of its marketing alliance with Data Transmission Network Corp. of Omaha,
DTN licensed SmartServ’s Internet-based products and will begin an
advertising campaign to promote SmartServ’s financial services information
products to its finance and investor customers, including DTN’s
160,000-member subscriber base as well as retail and institutional clients.
Those products include: SmartServ Pro, a real-time stock quote, news, and
charting service; and TradeNet and BrokerNet, real-time trading and account
information packages for the brokerage industry.
DTN will market the three products as DTN.IQ, DTN TradeNet, and DTN
BrokerNet, respectively. SmartServ said it expects additional new revenue
of between $2.5 and $5 million over the next 12 months as a result of the
alliance. Details of the ad campaign were not disclosed.
DTN is an information and communications provider for the agricultural,
automotive, energy, farm implement, financial, mortgage, golf, turf
management, construction, aviation, emergency management, and other weather-
SmartServ Online provides online information for PCs, screenphones, pagers,
PCS and PDA devices, as well as for wireless information devices and the