Used car retailer OneGoodCar.com on
Friday picked DDB Seattle to handle its
$12 to $15 million advertising account, which will involve regional
roll-outs over the remainder of the year.
The company is already running television and radio spots in the Northwest,
and these will be integrated into the campaign created by DDB. DDB will
provide print, outdoor and online advertising, as well as direct marketing
strategic counsel, and public relations services.
OneGoodCar.com is offering consumers reconditioned late model used cars
with a 100,000-mile warranty, roadside assistance, financing, and home
delivery at a set price.
“We feel strongly that OneGoodCar.com is decidedly different from other
dot-com car retailers out there, and that’s why we were eager to partner
with them,” says Ron Elgin, president of DDB Seattle.
“We feel their product is superior to the competition and that it will
propel them to national prominence within the next year.”
