Online Ad Resource Site Launched has launched as a free
Internet advertising directory and marketing resource, allowing users to
search and compare Web advertising opportunities based on specific criteria
including pricing, site traffic, availability, demographics and ad

“ is bringing together buyers and sellers of Internet
advertising in an organized manner that hasn’t existed until now,” said
Howard Minsky, president of

“Our search criteria allows
businesses to maximize advertising dollars by finding sites specifically
geared towards their target audience. In turn, sites
listed with are exposed to potential advertisers seeking their
demographics and are able to quickly move inventory.”, conceived last year, provides a “virtual media kit” for each
Web site listed that includes a description, demographics, Web awards,
advertising options, ad specifications, discounts and contact information.

Users are also able to select several Web sites of interest and perform
side-by-side comparisons of key information such as number of unique
visitors, page views, pricing, discounts, etc.

Companies with online advertising inventory are invited to list Web sites and
ad information at no charge.

“We see enormous potential for to serve as a major vehicle for
companies to reach potential advertisers in very specific markets,” said

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