Internet retailer Onsale Inc. launched a new advertising
campaign on America Online’s network of sites, including AOL itself, AOL.com, CompuServe, Netscape and Digital Cities.
Onsale is featured in the respective “Shopping” sections on each of these
sites, under the “Computing” category.
Spending was not disclosed.
Onsale is also featured in the auction and other categories to showcase the
products it carries on its Computers, Sports and Fitness and Vacations and
Travel auction sites.
“Based on Onsale’s new ad tag line, ‘If it’s computers, it’s Onsale,’ the
campaign reinforces the company’s direction of becoming the leading Internet
retailer of computer products,” said Bari Abdul, Onsale’s vice president of
marketing.