Paragraphics Advertising launched a “Clickable Coupons”
service that “links to online merchant sites and offers substantial savings.”
When a customer clicks on a coupon, offered at www.suzicoupon.com, the link takes them
to a merchant site where the coupon may be applied to a purchase.
Participating merchants include shades.com, Great Flowers, Bed and Bath and
eToys.
The site, which has been up since 1996, offers a multitude of other coupon
services and links to coupon related sites. It also offers a free subscription
to the Cybersaver’s Coupon Newsletter and links to coupon exchange boards.
The site is currently attracting 80 to 100 new subscribers a day, said
Paragraphics, a full service direct mail house that also offers printing
services and Web site design, consulting and marketing services.