Under the terms of the deal, 24/7 will represent PeopleWeb, selling ads on
PeopleWeb’s umbrella of sites, channels and communities.
“The 24/7 Network reaches half of all online users in the U.S. — more than
35 million unique visitors a month, thus making it one of the top online
vehicles for advertising,” says Benedict Van, president and CEO at
“That one-of-a-kind capability means we’ll be able to better
reach the target audiences that make up our PeopleWeb network of popular
communities and sites.”
PeopleWeb, which launched in April, says it’s one of the 50 fastest-growing
sites on the Internet. According to company officials, the company has
drawn approximately 2 million unique visitors since its launch, and it is
now averaging 50 million impressions per month.
The membership base has
grown to more than 750,000, and is rising at the rate of 4,000 new members
PeopleWeb cites its fast growth as one reason it’s outsourcing its
ad sales to 24/7, because it needs to concentrate internal resources on
managing the growth.