SHARE
Facebook X Pinterest WhatsApp

Perrier Appoints OgilvyInteractive as AOR

Written By
thumbnail
Beth Cox
Beth Cox
Nov 5, 1998

The Perrier Group of North America, a unit of Nestle, named OgilvyInteractive as its online
agency of record.


The move followed an agency review that included Think New Ideas, Strategic
Interactive Group, ISL Consulting, Novo/Iron Light and Red Dot Interactive,
according to Advertising Age. Billings were not
disclosed.


OgilvyInteractive plans to develop a unified Web strategy for all 14 Perrier
Group brands including Poland Spring, Deer Park, Calistoga and Ozarka. Ogilvy
& Mather Worldwide handles Perrier’s traditional brand advertising.


Meanwhile, Paul Bova was named manager-interactive business development for
the Perrier Group, from brand manager of marketing.

Recommended for you...

13 Internet Marketing Trends for Small Businesses in 2022
14 Internet Communication Etiquette Tips: Emojis, Hashtags and More
The Logic Behind Renaming Facebook
Rob Enderle
Oct 21, 2021
7 Maddeningly Addictive Features That Make Pinterest Special
Internet News Logo

InternetNews is a source of industry news and intelligence for IT professionals from all branches of the technology world. InternetNews focuses on helping professionals grow their knowledge base and authority in their field with the top news and trends in Software, IT Management, Networking & Communications, and Small Business.

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.