The Perrier Group of North America, a unit of Nestle, named OgilvyInteractive as its online
agency of record.
The move followed an agency review that included Think New Ideas, Strategic
Interactive Group, ISL Consulting, Novo/Iron Light and Red Dot Interactive,
according to Advertising Age. Billings were not
disclosed.
OgilvyInteractive plans to develop a unified Web strategy for all 14 Perrier
Group brands including Poland Spring, Deer Park, Calistoga and Ozarka. Ogilvy
& Mather Worldwide handles Perrier’s traditional brand advertising.
Meanwhile, Paul Bova was named manager-interactive business development for
the Perrier Group, from brand manager of marketing.