Petopia.com launched its “Internet Pet
Paradise” advertising campaign, designed by the Swirl agency to communicate
Petopia.com’s pet-centric view of the world.
The campaign celebrates the bond between pets and their people and positions
Petopia.com as a “pet-utopia,” a place where everything good for pets
happens. Spending was not disclosed.
“We are branding our site to appeal to highly involved pet owners,” said
Roland Jacobs, vice president of marketing at Petopia.com. “Creating a `pet
paradise’ in our advertising ties to the user experience on our Web site and
differentiates us from other pet sites.”
Petopia.com is using television, radio, outdoor billboards and a
comprehensive online campaign that includes deals with AOL, Yahoo and several
other portals.