@plan Signs Four New Clients

Stamford, CT-based online market research data provider @plan said it surpassed the 100th client
milestone.


It also announced it signed new media shop Think New Ideas, e-retailer
Autoweb.com, content site Women.com, and the diversified advertising firm of
Hill Holiday Connors Cosmopulos.


“We expect to continue this rapid growth as the demand for credible online
market research parallels the incredible rise of e-commerce,” said Mark K.
Wright, @plan chairman and CEO.


@plan said its strategic market research system provides neutral, third-party
information that can help guide branding, e-commerce and the buying and
selling of advertising on the Web.


“@plan helps us make better buys for our clients on the Web,” said client
Bill Lynn, senior vice president/associated media at Hill Holliday. “The
data is presented in a very user-friendly format that makes planning and
researching Web buys easier than ever before.”


The @plan consumer database is built from a random representative survey of
40,000 active adult users of the Internet. Conducted by The Gallup
Organization, this survey is the statistical equivalent of talking to every
single adult active Web user in the U.S., the company says.


Every three months interviews with 10,000 new respondents are added to the
database and the oldest 10,000 interviews are eliminated.

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