Pontiac is sponsoring The Sporting News Online’s third annual “Beat the
Bracket” contest in which fans compete for trips for two to the year 2000
men’s or women’s NCAA basketball championships.
“Beat the Bracket” gives
site visitors a chance to pick the winners of each game in the upcoming NCAA
playoffs. Then, fans can track their progress in a ranking of all fans entered
in the contest. Spending on the promotion was not disclosed.
The Sporting News Online is published by Times Mirror Interzines (TMI), the new
media unit of Times Mirror Magazines.