Premiere Technologies launched a
multi-million dollar national marketing campaign supporting the launch of its
Orchestrate E-Mail by Phone, which allows users to hear their e-mail over the
phone and respond with by voice from any phone, anywhere.
“We’re telling people that we can give any telephone, a device they use
everywhere everyday, the power to extend the reach of their computer,” said Boland T. Jones, founder, chairman and CEO of Premiere Technologies.
The marketing campaign, designed to solicit individuals and small businesses
to sign up for Orchestrate E-Mail by Phone for a flat monthly fee of $19.95,
launches this week and runs throughout 1999.
Orchestrate E-mail by Phone users dial a local number to access the service
without incurring additional per minute charges for usage when calling from
their home area.
Premiere will introduce the product over the next 30 days to the more than
one million customers currently using Premiere’s voice & data messaging
and/or enhanced calling services. In addition, Premiere said it will begin
offering the service to approximately 4 million customers through its
long-standing relationships with various multi-level marketing companies.
A national print campaign, targeting mobile professionals and small to
mid-size growth companies, includes advertising in publications such as The
New York Times, The Wall Street Journal, USA Today, Fast Company Inc., Your
Company, Business 2.0, Delta Sky, American Way and United Hemispheres.
Premiere also launched a new Orchestrate E-mail by Phone Web site, which features product
demonstrations and sign ups.
The campaign’s tagline, “Give Your E-Mail A Voice,” will be exposed to
consumers via newspaper, outdoor and transit advertising, and a series of
radio spots using the friendly computerized voice of Orchestrate E-Mail by
Phone as the spokesperson.
