Marina Del Ray, CA-based Internet advertising firm StreamMedia launched RadicalMail, a streaming e-mail product
that allows recipients to open e-mails full of voice, music, sound effects and
video, absent any type of plug in.
The app also offers e-commerce and audience tracking capabilities, the company
said, and was created “in response to ever growing audience expectations for
rich streaming media, and can finally answer advertising’s biggest question:
Is our advertising working?”
Through the use of ‘opt-in’ e-mail lists, advertisers can be assured that
their message is getting to audiences who have already shown interest in that
advertising, the company said. Recipients will be able to buy a product or
order more information from within the e-mail itself, the company said.
RadicalMail also features real-time tracking capabilities, enabling companies
to determine exactly if and when audiences saw the e-mail/advertisement,
whether they bought a product or ordered more information, if they forwarded
the e-mail/advertisement to others and what they did with it, if the audience
invited others to
join the ‘opt-in’ list, and so on.
“There’s an end-to-end e-commerce solution built in. If you’re selling CDs, right in there is going
to be a form that goes into a fulfillment center,” Paul Bruemmer, spokesman for the company, told Reuters. “It has a complete backend
tracking system. It’s the power of television branding and direct response
wrapped in one package.”
Currently RadicalMail can be viewed only via Microsoft’s Outlook Express and
Netscape.
“Apparently, HTML e-mail software hasn’t quite caught up with the
ability to read it. We feel that we’re a little bit ahead of the curve. It’s
almost bleeding edge as opposed to cutting edge,” Breummer said. Demos are
available on the site.
