The venture investment arm of Rare
Medium Group Friday acquired a majority stake in
ePrize, an online sweepstakes, direct
marketing and promotions firm.
Terms of the purchase were not disclosed, but Rare Medium said it was
adding ePrize to its stable of incubator companies, which include
changemusic.com, iFace.com, Live Universe, and Regards.com.
The deal will
enable Rare Medium to make ePrize its vehicle for providing
permission-based marketing campaigns for corporate clients, and ePrize
might also be deployed to promote other Rare Medium properties.
“ePrize is an excellent addition to our portfolio of incubator companies,”
says Meyers. “It provides a platform for us to service the exploding arena
of direct Internet marketing. We intend to expand the offering to include
additional services supporting the acquisition and retention of online
customer relationships.”
EPrize currently offers online sweepstakes, loyalty and incentive programs,
customer attraction, targeted e-mail dialog programs and market research.
Rare Medium, besides acting as venture investor and incubator, has
divisions that provide Web development, business consulting, and branding
strategies.