Razorfish Redesigns Charles Schwab Site

New York City agency Razorfish and Charles Schwab & Co. Inc.
launched a redesigned Web site for the online brokerage,
putting more of the information investors need immediately at their

Razorfish said it worked with the Schwab team to determine strategy,
objectives, and design guidelines for the site as well as for individual sections and
features, leading to the development of a consistent user experience. Billings
were not disclosed.

“Together Razorfish and Schwab have created a user-focused experience which
highlights Schwab’s commitment in using technology to better service its
customers,” said Jeff Dachis, president and CEO of Razorfish. “The newly
redesigned Web presence definitively establishes Schwab as the leader in
online investment services and plays a critical role in Schwab’s continued

Last month, Schwab said that its customers made schwab.com one of the
most active electronic commerce sites in the world, with weekly trade
transactions totaling $26 billion in value for the first quarter of this year.

Schwab’s site offers an Asset Allocation Tool Kit that integrates the
investors’ actual account holdings, MarketBuzz–an electronic gateway to
more than 80 third-party financial information providers, Mutual Fund
OneSource Online–up-to-date performance data on 1,400 mutual funds with
analysis tools, interactive investment guides and calculators for retirement
and college planning.

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