Real Cities Network, cars.com Join 24/7 Network

Ad rep company 24/7 Media Inc.in New
York signed Knight
Ridder’s Real Cities and cars.com to its 24/7 Network.

Real Cities, a network of more
than 40 Web sites, and cars.com together
will
generate approximately 45 million impressions per month for the 24/7 Network.

“Real Cities and cars.com are category leaders that present advertisers the
opportunity to capture share of mind while users are actively conducting
research,” said Mark Burchill, senior vice president, business development and
marketing at 24/7 Media. “These sites also provide high-demand ad inventory to
the content channels on which we’re focusing.”

Real Cities comprises 29 city sites and 13 specialty sites.

“24/7 offers creative Internet advertising solutions in a credible way. We are
pleased to be a part of this experienced team,” said Kathy Yates, vice
president of business development Knight Ridder New Media. “This is a win-win
relationship–we’re providing national advertisers an opportunity to reach
local communities online and the breadth of top metro markets. We’re also the
first to bring a city-site selling category to 24/7 Media. . . ”

Cars.com, owned and operated by newspaper
consortium Classified Ventures, provides consumers with trusted auto
information and an extensive inventory of new and used vehicles from more than
140 major daily U.S. newspapers.

“Partnering with 24/7 allows us to provide advertisers with opportunities
to reach qualified
consumers in the early stages of a major shopping process,” said Greg
Stuart, vice president of marketing at cars.com.