GTE Wireless said it is using a
network of local newspaper Web sites aggregated by Real Media to promote GTE’s new coast-to-
coast coverage that uses a national network of wireless phone and pager
Real Media is helping GTE target this message to professional males, current
cellular phone users, and sports and college football enthusiasts by co-
branding the editorial of NCAA College Football pages in regional newspaper
Web sites and using banners ads, sponsored content and College Football scores
powered by GTE Wireless.
Spending was not disclosed. The campaign will run from Aug. 24 through Sept.
Real Media operates a network of more than 500 locally branded Web sites
across the globe that can be aggregated for national and international