Real Media Upgrades Open Ad Stream Server Software

Real Media Inc. delivered an improved
version of its Open AdStream ad server software featuring more than 20
upgrades, including its recently announced Privacy Proxy.

The Privacy Proxy acts as an intermediary between Web visitors and third party
ad servers. The Privacy Proxy blocks third party ad servers from tracking
visitors across multiple sites and building user profiles, while still
allowing them to deliver and track ad deliveries.

Also, Open AdStream is now designed to handle delivery of HTML and rich media ads
into Web sites anywhere and has built-in all the features needed to run an ad
network, including state and zip code targeting.

Reports can be viewed by campaign, site and advertiser and exported to a
spreadsheet or database. Other new features include coordinated ad delivery
within the page; dynamic weighting to adjust ad delivery frequency and
frequency caps.

Open AdStream has 380 clients; among those that have already received the
upgrades
are The New York Times, The Washington Post, Playboy and Lexis-Nexis. Pricing
starts at $10,000 and scales upward. All existing Open AdStream clients will
get these features in their upgrades according to their current
support/upgrade contract.

Real Media also operates its own ad network of more than 550 locally branded
Web sites.